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Case Study · Waterfront Investment · Spring Grove, IL

The Owner Read the Reviews — Revenue Rose 25%

The Lake-Heim, Spring Grove: a three-unit waterfront Airbnb compound on Grass Lake with about 131 feet of private sand beach. The owner bought it a few years ago, read every guest review, fixed every complaint — and pushed gross revenue up roughly 25% year over year, to $60,423 across 393 booked nights in 2025. With other businesses demanding attention, the owner is handing the playbook to the next one. Offered at $749,900.

+25% YoY
2025 Revenue Growth
$60,423
2025 Gross · 393 Nights
3 units
Sleeps 12 · 2 Guest Favorites
±131 ft
Private Sand Beach
The Deal at a Glance

The Lake-Heim — Grass Lake, Spring Grove, Illinois

Property
3-unit waterfront compound
Location
Grass Lake · Chain O'Lakes
Land
±1.1 ac · ±131 ft beach
Units
3 furnished · sleeps 12
2025 gross
$60,423 · +25% YoY
Booked nights
393 (2025)
Ratings
2 Airbnb Guest Favorites
Offering
$749,900
How the Deal Got Done

Challenge → Move → Outcome

01 · Challenge

A lake compound running below its reviews

When the owner bought the Lake-Heim a few years ago, the property had everything money can’t easily build: roughly 1.1 acres on Grass Lake in the Fox Chain O’Lakes, a private walk-in sand beach, a pier, and three rentable units in a quiet, resort-like setting.

What it didn’t have was an operation running at the property’s level. And the diagnosis was sitting in public the whole time — the guests had been writing it, review by review.

02 · The Move

Fix every complaint, one review at a time

The owner did the unglamorous thing: read the reviews and fixed every complaint. Item by item, the operation caught up to the setting — and the market answered. Seller-provided Airbnb statements show 2025 gross earnings of about $60,423, up roughly 25% year over year, across 393 booked nights, with two of the three units holding Airbnb Guest Favorite status.

The catch: the owner has other businesses, and the Lake-Heim deserves attention it can’t get. So the turnaround becomes the offering — documented income, a proven playbook, and headroom left on occupancy, pricing, and distribution for whoever takes it further.

03 · Outcome

A documented turnaround, handed to the next owner

At $749,900 — about a 12.4× gross rent multiple on documented income — the next owner steps into a working operation, not a project: keep pushing revenue, live in one unit and rent the other two, run it as a family compound that earns when empty, or explore expansion such as a fourth cottage or bonus-space conversion, subject to buyer verification and municipal approval.

Four Ways to Own It
A
Operate
Keep climbing — occupancy, pricing, and distribution all have headroom.
B
House-hack
Live in one unit; let the other two pay for the lakefront.
C
Compound
A private family lake retreat that earns when you’re not there.
D
Expand
A fourth cottage or bonus-space conversion — subject to verification and approvals.

“The guests wrote the turnaround plan — the owner executed it. The next owner inherits both.”

The short version of this offering
Why It Matters

The Review-Driven Turnaround

Short-term-rental value is unusually legible: every operational flaw shows up in public, in writing, with a star rating attached. That makes a well-run compound provable — and an under-run one a roadmap.

Reviews are due diligence
Guest history documents both the problems fixed and the demand proven — 393 booked nights don’t argue back.
+25% is evidence
A year-over-year revenue climb shows the turnaround worked — and hints at how much runway is left.
Lifestyle plus yield
Waterfront you’d want anyway, with documented income attached. Few assets let you enjoy the collateral.
See It

The Lake-Heim — Property Video

The Lake-Heim — Grass Lake, Spring Grove
Walkthrough of the three furnished units and the ±131 ft private sand beach · 3:16
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